Website Design

website-design

Whether your company has just one or multiple physical locations, there is a good chance that a high percentage of your potential consumers will visit your website before ever stepping foot into your place of business. If you are running a business that is strictly online, your website will be the primary point of contact for your customers. Either way, it is imperative that your website is designed to reflect your company’s commitment to delivering a high quality experience for existing and potential customers.

At the same time, your website needs to be able to convey information that helps the search engines determine what your business does, its products/services, and whether the website will deliver a positive user experience for keyword-driven searches. The successful transmission of this information can play a large role in moving your site to the front pages of the search engines.

Since its founding in 2001, the Gervais Group has been designing websites that cater to both of these audiences by delivering high value information to consumers and search engines. In addition to delivering a high quality user experience on every visit, each website is designed to subtly move consumers through a conversion process that culminates in an online purchase, a visit to the business’ physical location, leaving contact information, etc.

It all starts with website design that reflects your company’s best attributes while simultaneously delivering a positive user experience and conveying high value to the search engines. With all the work, time and effort that goes into driving traffic to your company’s website, why settle for less?.

Competing for traffic and sales on the web goes far beyond following optimization tips for your website. With the rapid evolution in the ways that consumers search for and take in content along with increasingly sophisticated algorithms used by the search engines to rank web pages, websites must now be built with modernized designs that incorporate the following factors:

·         User-centric design – Websites must be designed to give your visitors exactly what they want and let them know about it immediately. This can be accomplished with clear page design that presents content that relates directly to the search terms used by each arriving visitor. Once on the site your visitors should be able to navigate your site with easy to find and use navigation bars.

·         User-friendly design – The design of a user friendly website includes fast loading of each page, relevant headlines, simple yet attractive page design, content that is done in a font that is easy to read, and a color contrast between the background and text so that reading isn’t a strain on the eyes.

·         On-site optimization – This facet includes the building of a site map so search engines can crawl relevant pages and easily navigate your website. On-site optimization can also enable search engines to read descriptions of images, view a physical address on each page for local SEO purposes, and assess page content for quality relevant keywords.

·         High-value content with a purpose – Your website needs to be populated with content that delivers information, provides value, and moves visitors through your site toward a conversion. It is also extremely important that all of your content is original, as sites with duplicate text are penalized by the search engines.

·         Integration across the spectrum of devices and platforms that will be used to access your site – In terms of devices, this entails integration across desktop, mobile and tablet users. Regarding platforms, it is more important now than ever to integrate your site with the social media platforms on which you engage. This can facilitate increased engagement on all sites including the sharing of content which can build valuable links, drive traffic, build your brand, and increase sales. 

These are five of the critical elements involved with building a website that contributes significantly to reaching your company’s objectives. 

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Featured News

  • SEO from Scratch: 3 Major Considerations
    Whether you are building a new ecommerce site or redesigning an existing one, there are three major considerations that should factor in to your search engine optimization (SEO) strategy. 
     
    1. Responsive web design – Internet access in general and visits to your site specifically via mobile devices will increase steadily as computing moves toward always-on tablets and smart phones. Responsive design architecture will allow your site to deliver a positive experience for mobile users whether the interface occurs through a large monitor or a small iPhone screen. Because the search engines are also interested in an optimized user experience, dynamic sites with responsive web design architecture will be rewarded with higher search rankings.  
    2. Optimizing for Google’s new search paradigm – In the third quarter of 2013, Google switched out its existing algorithm for determining search rankings for a new one. One of the biggest changes implemented in the Hummingbird update, in terms of SEO strategies, was the shift of focus from specific keywords to the full context of search terms. The change was fomented by the increasing use of questions by mobile device users as search terms, primarily through voice commands. Successful SEO strategies will now have to optimize for longer phrases that answer questions about their products rather than building campaigns based around keywords that drive traffic. One of the biggest opportunities presented by this change is that companies that can define the most common questions asked just before purchases can position themselves on results pages at exactly the time when consumers are ready to buy.    
    3. Social media is not a plug and play channel – Facebook and Twitter have been long standing default choices for businesses seeking social media exposure, but both platforms present challenges in terms of generating revenues. Before dedicating resources to these platforms, look for “social shopping” sites like Wanelo and Poshmark and/or networks that are dedicated to specific interests that include your products and services. These smaller sites can put your business in a position where it is communicating with a receptive audience versus one that is more interested in sharing pictures of food and cats.
     
    A new site or a redesign of an existing one presents numerous SEO opportunities. By starting from scratch with these current strategies, your site can deliver exactly what the search engines and your target market are looking for.
  • The Gervais Group Readies for Participation in Nationwide Marketing Group’s PrimeTime! Show in Las Vegas

    The Gervais Group, an industry leader in the provision and execution of results-based strategies in search engine optimization (SEO), web design, and e-commerce, is pleased to announce its return to Las Vegas to participate in Nationwide Marketing Group’s bi-annual “Prime Time!” buying show and members’ conference. The event, which takes place at The Venetian, begins on Sunday March 9th and runs through Wednesday, March 12th, 2014.


    Headquartered in Atlanta Georgia since its founding in 2001, the Gervais Group has been designing and implementing comprehensive web-based strategies for the members of Nationwide Marketing Group since earning preferred provider status in 2012. These customized strategies encompass all aspects of marketing and selling products and services on the web while simultaneously driving targeted consumers to clients’ physical storefronts as well.


    Nationwide Marketing Group’s core services are designed to benefit a membership that is made up of independent store owners specializing in appliances, furniture, consumer electronics, custom installation, and rent to own programs. One of the key benefits delivered by Nationwide Marketing Group, which is the largest group of its kind in North America, is the inclusion of its members in specialized buying groups which facilitates product discounts and rebates based on aggregated purchase orders. The aggregation of members’ purchase orders results in pricing and volume-based rebates that are competitive with those of national franchises.


    Jason Gervais, the Senior Project Manager of the Gervais Group, said, “Nationwide Marketing Group’s ‘Primetime!’ conferences offer a bounty of information to its membership ranging from intelligence on the latest models across a broad scope of products to the best practices in web-based operations.” He seconded, “These events enable us to keep members current with the constant changes on the web, such as the opportunities presented by rise of mobile device access and responsive web design, both of which can enhance ecommerce efforts.”


    The Gervais Group, which was founded in 2001, has been designated as a preferred service provider for Nationwide Marketing Group’s members since 2012. As a recognized leader in the delivery of customized ecommerce solutions, the company develops cost-effective strategies that drive sales while also enhancing the brand of each of their client-companies.

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