Website Design

website-design

Whether your company has just one or multiple physical locations, there is a good chance that a high percentage of your potential consumers will visit your website before ever stepping foot into your place of business. If you are running a business that is strictly online, your website will be the primary point of contact for your customers. Either way, it is imperative that your website is designed to reflect your company’s commitment to delivering a high quality experience for existing and potential customers.

At the same time, your website needs to be able to convey information that helps the search engines determine what your business does, its products/services, and whether the website will deliver a positive user experience for keyword-driven searches. The successful transmission of this information can play a large role in moving your site to the front pages of the search engines.

Since its founding in 2001, the Gervais Group has been designing websites that cater to both of these audiences by delivering high value information to consumers and search engines. In addition to delivering a high quality user experience on every visit, each website is designed to subtly move consumers through a conversion process that culminates in an online purchase, a visit to the business’ physical location, leaving contact information, etc.

It all starts with website design that reflects your company’s best attributes while simultaneously delivering a positive user experience and conveying high value to the search engines. With all the work, time and effort that goes into driving traffic to your company’s website, why settle for less?.

Competing for traffic and sales on the web goes far beyond following optimization tips for your website. With the rapid evolution in the ways that consumers search for and take in content along with increasingly sophisticated algorithms used by the search engines to rank web pages, websites must now be built with modernized designs that incorporate the following factors:

·         User-centric design – Websites must be designed to give your visitors exactly what they want and let them know about it immediately. This can be accomplished with clear page design that presents content that relates directly to the search terms used by each arriving visitor. Once on the site your visitors should be able to navigate your site with easy to find and use navigation bars.

·         User-friendly design – The design of a user friendly website includes fast loading of each page, relevant headlines, simple yet attractive page design, content that is done in a font that is easy to read, and a color contrast between the background and text so that reading isn’t a strain on the eyes.

·         On-site optimization – This facet includes the building of a site map so search engines can crawl relevant pages and easily navigate your website. On-site optimization can also enable search engines to read descriptions of images, view a physical address on each page for local SEO purposes, and assess page content for quality relevant keywords.

·         High-value content with a purpose – Your website needs to be populated with content that delivers information, provides value, and moves visitors through your site toward a conversion. It is also extremely important that all of your content is original, as sites with duplicate text are penalized by the search engines.

·         Integration across the spectrum of devices and platforms that will be used to access your site – In terms of devices, this entails integration across desktop, mobile and tablet users. Regarding platforms, it is more important now than ever to integrate your site with the social media platforms on which you engage. This can facilitate increased engagement on all sites including the sharing of content which can build valuable links, drive traffic, build your brand, and increase sales. 

These are five of the critical elements involved with building a website that contributes significantly to reaching your company’s objectives. 

More in this category: « IT Consulting Local SEO »

Featured News

  • 4 Steps that will Fortify Local SEO Results

    SEO

     

    Much like the larger category of search engine optimization (SEO), the rules for local SEO (aka LSEO) continue to change, which can turn the determination of a starting point into a daunting task. There are, however, several steps that you can take now that will fortify your local SEO results regardless of the changes that may take place with the search engines’ ranking algorithms. These steps include:

     

    1.          Setting up business pages on Google, Yahoo and Bing – While it’s true that Google still dominates search, setting up your business pages on Yahoo and Bing can round out your presence on the three big search engines, which can prevent searches for your business from coming up empty. For example, Yahoo offers a search box on its email pages that allows people to search their emails or the web for queries. For Yahoo email users (the most recent stats show over 80 million accounts in the U.S.) this allows web searches without leaving the email page, but if you haven’t set up a Yahoo business page even searches for the specific name of your business will not return information about your company. Be sure to optimize these mini-sites with pictures and relevant information, specifically the name address and phone number (aka NAP), as well as the business categories that accurately describe your operations.
    2.         Optimizing your website’s pages for local search – Defining your location for searches that specify your geographic area is as simple as adding NAP information to each page on your site. Location-based images on your site’s pages can add even more clout to your local listings.
    3.           Going with responsive design for your website – The number of searches for local businesses using mobile devices ranging from smartphones to tablets is escalating each year. Rather than displaying your website in a single format designed for desktop computers, responsive design tailors the viewing experience to the size of each device’s viewport to deliver content that is easier to read, displays of larger images, and an easier navigation process.
    4.          Getting social – Establishing social media pages can help with your local SEO efforts while also getting your business in front of local customers. Look for pages on these networks that have been set up as local resources and affiliate with them by friending, following, etc.

     

    The search engines are in a constant state of changing the game in terms of local SEO. Regardless of the changes that the search engines may implement, however, these steps can increase your company’s visibility as well as its presence in your local market. 

  • 3 Steps to Upgrade and Update your Ecommerce Site

    e-commerce

    While an increasing number of consumers are migrating to the web to make purchases, the competition between ecommerce sites for those dollars continues apace. One of the key changes in this environment is that the web has flattened pricing structures, making it difficult to compete by offering ever lower prices without eroding profit margins completely. Absent the ability to compete on price, many ecommerce sites are now making changes to offer the best shopping experience possible from the point of arrival to the completion of  the checkout process.

    These changes include:

     ·        Rolling out the red carpet for mobile consumers – Mobile access is the future of the vast majority of ecommerce sites and making upgrades to offer an enhanced experience on smaller screens is now mandatory. Rudimentary interfaces and minimalistic mobile experiences are now being replaced by responsive design architecture that allows much of the same functionality as that of desktop screens. One aspect in particular is the ability to zoom in on images which, on smaller screens can be a critical step in the buying process. Additionally, mobile users are increasingly attuned to the sites that cater to their interests and are more likely to leave sites that are still trying to offer a one size fits all experience. Upgrade to responsive design architecture now.

     ·        Adding videos – While talking about the fantastic new features on a product is fine, showing them on video is better. When incorporating videos in your ecommerce site, avoid the temptation to “sell, sell, sell” and instead offer video content that gives consumers the information they need to make an informed buying decision. Additional videos on how to use and/or optimize specific products can instill added confidence by displaying post-purchase product support.

     ·        Enabling purchases without a long application process – Let’s face it, many consumers that are buying from you may assume that the purchase they’re about make will be their only transaction on the site. In these cases, requiring a drawn out sign up process prior to making a purchase can have them looking to buy products elsewhere with less upfront work. Instead, streamline the purchasing process and allow your customers to decide if and when they want to start an account.

    Ecommerce is evolving as fast as or faster than any activity on the web. By integrating these changes, you can ensure that your site offers a high quality customer experience, whether the interface takes place via a desktop computer, a smartphone or a tablet.

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