Whether your company has just one or multiple physical locations, there is a good chance that a high percentage of your potential consumers will visit your website before ever stepping foot into your place of business. If you are running a business that is strictly online, your website will be the primary point of contact for your customers. Either way, it is imperative that your website is designed to reflect your company’s commitment to delivering a high quality experience for existing and potential customers.
At the same time, your website needs to be able to convey information that helps the search engines determine what your business does, its products/services, and whether the website will deliver a positive user experience for keyword-driven searches. The successful transmission of this information can play a large role in moving your site to the front pages of the search engines.
Since its founding in 2001, the Gervais Group has been designing websites that cater to both of these audiences by delivering high value information to consumers and search engines. In addition to delivering a high quality user experience on every visit, each website is designed to subtly move consumers through a conversion process that culminates in an online purchase, a visit to the business’ physical location, leaving contact information, etc.
It all starts with website design that reflects your company’s best attributes while simultaneously delivering a positive user experience and conveying high value to the search engines. With all the work, time and effort that goes into driving traffic to your company’s website, why settle for less?.
Competing for traffic and sales on the web goes far beyond following optimization tips for your website. With the rapid evolution in the ways that consumers search for and take in content along with increasingly sophisticated algorithms used by the search engines to rank web pages, websites must now be built with modernized designs that incorporate the following factors:
· User-centric design – Websites must be designed to give your visitors exactly what they want and let them know about it immediately. This can be accomplished with clear page design that presents content that relates directly to the search terms used by each arriving visitor. Once on the site your visitors should be able to navigate your site with easy to find and use navigation bars.
· User-friendly design – The design of a user friendly website includes fast loading of each page, relevant headlines, simple yet attractive page design, content that is done in a font that is easy to read, and a color contrast between the background and text so that reading isn’t a strain on the eyes.
· On-site optimization – This facet includes the building of a site map so search engines can crawl relevant pages and easily navigate your website. On-site optimization can also enable search engines to read descriptions of images, view a physical address on each page for local SEO purposes, and assess page content for quality relevant keywords.
· High-value content with a purpose – Your website needs to be populated with content that delivers information, provides value, and moves visitors through your site toward a conversion. It is also extremely important that all of your content is original, as sites with duplicate text are penalized by the search engines.
· Integration across the spectrum of devices and platforms that will be used to access your site – In terms of devices, this entails integration across desktop, mobile and tablet users. Regarding platforms, it is more important now than ever to integrate your site with the social media platforms on which you engage. This can facilitate increased engagement on all sites including the sharing of content which can build valuable links, drive traffic, build your brand, and increase sales.
These are five of the critical elements involved with building a website that contributes significantly to reaching your company’s objectives.