Despite having built a gorgeous website full of valuable content for your existing and potential customers, your work isn't done...
Avoiding the common mistakes made by many who build their own websites can save you a ton of time and money. By following a couple website design basics you can get started quickly, efficiently, and start generating traffic and conversions as quickly as possible.
Here are a few website design basics to keep in mind while you get started:
* Be smart about your company name – Try to go with a company name that is somewhat unique. For instance, naming your company after your favorite song will put you in direct competition with that song on the search engines. An example would be naming a company "Uptown Girl". While it may be a great name for a women's clothing company, that search engine listing is going to be occupied by Billy Joel's song for pages on end.
* Focus on delivering quality information to your visitors – Your website traffic is an extremely valuable asset. Don't squander it by offering unprofessional content or text that is crammed with keywords because it has been written solely for the search engines. Your keywords have to be incorporated in your content but make sure that the content reads as if it has been written by a professional.
* Make it very clear for your visitors that they have landed on a page that is relevant to their search term – If the search term your visitors have used to find you is " Vintage oval mirrors" make sure that the words " Vintage oval mirrors" are the first thing they see when they land on your page. Images of oval mirrors are a good thing too.
While this is short list, these three website design basics can go a long way to launching your site toward the fastest and most efficient start possible.
Does your website design start the conversion process the second a visitor lands on one of your site's pages? It's not that you want to start "selling" from that first second – that's a sure way to alienate your visitors. That being said, your website design should be based on a conversion process that first grabs your visitors and then gently guides them through to making a purchase.
Your first priority is to make sure that your arriving visitors immediately find what they are looking for, which is information that relevant to the search term they used to find your site in the first place. Do this by placing that same search term in a place on your landing page that your visitor will see immediately.
The next phase is to create interest in your product. This is where creating high value content comes in to play. This high value content is what will separate your site from your competitors while creating interest in your product.
Creating desire is the bridge between interest and getting an order. This is where you can discuss features but emphasize benefits. Telling potential buyers about how your product will improve their lives because they will be richer, skinnier more beautiful, etc. is a great way to create the desire needed to generate a purchase.
After that bridge has been crossed it's time to ask for the order. This is known as the "call to action" where you prompt the visitor to make the purchase. Your call to action should be very clear in directing your visitor toward the purchase whether it's a "click here", "buy now by...", or some other command.
Your website should always be built around getting the sale. Follow these steps and those conversions you're missing now will start showing up on your bottom line.
Like virtually everything else on the internet, website design is constantly evolving, a process that incorporates the new and jettisons...