As mobile ecommerce continues to revolutionize everything from consumer behavior to search engine algorithms,online retailers must upgrade...
A search engine optimization (SEO) strategy that isn’t in a constant state of evolution will most likely deliver results that miss objectives by a widening margin over time. Much like marketing strategies that still haven’t adapted to consumers moving online for information, research and making purchases, an SEO strategy which assumes that online consumer behavior patterns are in a constantly static state is destined to underperform while also missing out on opportunities of marketing and selling products and services through a growing number of channels.
To keep your SEO strategy on top of the changes in this dynamic environment, keep an eye on these consumer behavior trends for 2014:
- Increasing participation on special interest social media networks – Consumers are waking up to the fact that the Facebook/Twitter platforms aren’t the only games in town. While monthly user numbers are still very healthy for the big two, a growing number of social networks are being built to address specific interests. The narrowing of these sites’ focus eliminates much of the noise that is common on broader networks and allows members to interact with communities that share specific interests ranging from vintage shopping to the healthcare industry.
- Mobile everything – Estimates are that mobile device users will access the web more often than desktop users beginning in 2014, a trend that shows no signs of stopping. As consumers, mobile device users have extremely high correlations between their searches and making purchases, which is reason enough for businesses to become more mobile friendly with their sites and include mobile optimization in their SEO initiatives.
- A continued migration away from traditional media and traditional advertising – Rather than being forced to choose between the offerings that are provided by traditional media, consumers are heading to the web for a greater variety of entertainment choices. This migration is decreasing circulation/viewer/listener numbers, with a direct correlation to the decreasing effectiveness of advertising. Another challenge for traditional advertising is that TV watchers are implementing ad-skipping technologies whenever possible.
These trends can help to focus your SEO initiatives on high growth areas that can deliver solid returns. Additionally, by re-allocating marketing money away from the diminishing returns of traditional advertising, you’ll be able to strengthen your SEO efforts even more.