Social Media Optimization

Social-Networking

Whether your business is participating in social media or not, there is a very good chance that a significant portion of your customer base is. Additionally, the conversations that are taking place on these networks are playing an increasingly vital role in how these customers perceive businesses, as well as the which ones from which they decide to make purchases. This rapidly changing paradigm is also changing the participation of businesses in these networks from optional to mandatory. 

 

While successful participation in social networks is multi-dimensional in nature, there are three primary aspects:

 

  • Development - The development aspect starts with research into which social networks will yield the most benefits in terms in target market activity. Once the most beneficial networks have been defined, accounts are established to enable engagement with potential and existing customers.
  • Management - Social media networks present a dynamic environment that many businesses simply aren't ready for. Once each network has been "lit", communication from a variety of community members can start almost immediately. Each distinct conversation needs to be managed to present the business at its best at all times.
  • Optimization - Social media optimization focuses primarily on the development of value added content that can be shared between community members as well as other social networks. This re-distribution of content results in "social signals" that play a significant role in search engine rankings while also broadening your audience. 

 

Social media is the new frontier for businesses and the ways in which they build their brands, communicate with their market, and sell their products. For businesses, participation in these networks shouldn't be a matter of "if" but "when". That being the case, why wait?   

Featured News

  • SEO from Scratch: 3 Major Considerations
    Whether you are building a new ecommerce site or redesigning an existing one, there are three major considerations that should factor in to your search engine optimization (SEO) strategy. 
     
    1. Responsive web design – Internet access in general and visits to your site specifically via mobile devices will increase steadily as computing moves toward always-on tablets and smart phones. Responsive design architecture will allow your site to deliver a positive experience for mobile users whether the interface occurs through a large monitor or a small iPhone screen. Because the search engines are also interested in an optimized user experience, dynamic sites with responsive web design architecture will be rewarded with higher search rankings.  
    2. Optimizing for Google’s new search paradigm – In the third quarter of 2013, Google switched out its existing algorithm for determining search rankings for a new one. One of the biggest changes implemented in the Hummingbird update, in terms of SEO strategies, was the shift of focus from specific keywords to the full context of search terms. The change was fomented by the increasing use of questions by mobile device users as search terms, primarily through voice commands. Successful SEO strategies will now have to optimize for longer phrases that answer questions about their products rather than building campaigns based around keywords that drive traffic. One of the biggest opportunities presented by this change is that companies that can define the most common questions asked just before purchases can position themselves on results pages at exactly the time when consumers are ready to buy.    
    3. Social media is not a plug and play channel – Facebook and Twitter have been long standing default choices for businesses seeking social media exposure, but both platforms present challenges in terms of generating revenues. Before dedicating resources to these platforms, look for “social shopping” sites like Wanelo and Poshmark and/or networks that are dedicated to specific interests that include your products and services. These smaller sites can put your business in a position where it is communicating with a receptive audience versus one that is more interested in sharing pictures of food and cats.
     
    A new site or a redesign of an existing one presents numerous SEO opportunities. By starting from scratch with these current strategies, your site can deliver exactly what the search engines and your target market are looking for.
  • The Gervais Group Readies for Participation in Nationwide Marketing Group’s PrimeTime! Show in Las Vegas

    The Gervais Group, an industry leader in the provision and execution of results-based strategies in search engine optimization (SEO), web design, and e-commerce, is pleased to announce its return to Las Vegas to participate in Nationwide Marketing Group’s bi-annual “Prime Time!” buying show and members’ conference. The event, which takes place at The Venetian, begins on Sunday March 9th and runs through Wednesday, March 12th, 2014.


    Headquartered in Atlanta Georgia since its founding in 2001, the Gervais Group has been designing and implementing comprehensive web-based strategies for the members of Nationwide Marketing Group since earning preferred provider status in 2012. These customized strategies encompass all aspects of marketing and selling products and services on the web while simultaneously driving targeted consumers to clients’ physical storefronts as well.


    Nationwide Marketing Group’s core services are designed to benefit a membership that is made up of independent store owners specializing in appliances, furniture, consumer electronics, custom installation, and rent to own programs. One of the key benefits delivered by Nationwide Marketing Group, which is the largest group of its kind in North America, is the inclusion of its members in specialized buying groups which facilitates product discounts and rebates based on aggregated purchase orders. The aggregation of members’ purchase orders results in pricing and volume-based rebates that are competitive with those of national franchises.


    Jason Gervais, the Senior Project Manager of the Gervais Group, said, “Nationwide Marketing Group’s ‘Primetime!’ conferences offer a bounty of information to its membership ranging from intelligence on the latest models across a broad scope of products to the best practices in web-based operations.” He seconded, “These events enable us to keep members current with the constant changes on the web, such as the opportunities presented by rise of mobile device access and responsive web design, both of which can enhance ecommerce efforts.”


    The Gervais Group, which was founded in 2001, has been designated as a preferred service provider for Nationwide Marketing Group’s members since 2012. As a recognized leader in the delivery of customized ecommerce solutions, the company develops cost-effective strategies that drive sales while also enhancing the brand of each of their client-companies.

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