Once keyword research is finished and website analytics is in place it's time to start generating and distributing content...
So you've built a site that delivers high value information to your target market, has a great look, and also has simple and clear navigation. It's all good so far but all of these fantastic aspects are considered to be "on-site". To complete the picture, you're going to need to go "off-site" and start marketing on the internet. This is the only way people, outside of the ones you give your business card to, are ever going to find you online.
Don't be intimidated by the term "marketing on the internet". The basics of this necessity are very simple and include the following actions:
- Start a blog – WordPress, Google, and a host of other sites offer free blog platforms. In fact, the platforms offered for blogging are now so robust that your blog can be turned into second "mini-site" to support your primary website. You can use your blog in any way you wish, whether it's to provide a more informal venue to communicate with your customers, to give insights into your company's philosophy, or to communicate other types of information.
- Write informative articles – There are numerous sites around the web where you can post articles, including ezine.com, hubpages.com, and Squidoo. Authoritative and informative articles on these sites can position you as an authority in your field and drive traffic to your site.
- Get social – The social media sites offer another channel for marketing on the internet but the rules are a little different here than elsewhere. Dial back on your sales lingo here and focus on adding value wherever possible.
The techniques for marketing on the internet will vary depending on your business but these three venues are a great start. Wade in and you'll start generating traffic that seeks you for both information and your authority in your area of business.