Having your website sitting at the top of the search engine results pages, for keywords that your target market typically uses to search for your products and services is only one aspect of what successful SEO is all about. The Gervais Group designs and executes SEO strategies that deliver results founded on research that defines the terms that the people most likely to make purchases will use when they are looking on the web for information on, or deciding where to buy, products/services that relate directly to your business.
Once these search terms have been determined, the Gervais Group’s SEO process takes a multi-faceted approach to marketing, brand building, and optimizing your business, website, and products/services. The approaches include:
- Building and managing your company’s profile on a variety of social media sites – With the revolution in social media still in its early stages, building a presence on multiple sites is no longer an option for businesses. Building a presence on multiple sites is a must.
- Developing an inventory of web-based assets – These types of assets include blogs and mini-sites as additional locations for posting high value content.
- Generating high quality, high value content that gets posted to your site and distributed to social media, online assets, and authority sites across the web – Great content builds your audience, fortifies your brand, and drives traffic to your site.
- Modifying your website for the purposes of attracting targeted traffic while helping the search engines understand the value of your website as a valuable destination – Search engines are committed to surfacing high quality pages that relate directly to users’ search terms on their results pages. Your landing pages are then optimized to capture visitors and move them toward making a purchase, contacting your business, other form of conversion.
Some SEO campaigns are considered successful if a site makes it to the front of search engine results pages. The Gervais Group raises the bar by executing strategies that result in high rankings, fortified brand building, increased credibility, and motivated traffic arriving at your site.