Let's run down the things you should do and the things you shouldn't do with your website design.

 

The Do's:
* Check that your website is compatible with the major browsers. These include IE, Firefox, Opera, Safari and Chrome.
* Simplify your website design as much as possible. Taking a "kitchen sink" approach makes for a cluttered appearance and confusing navigation.

* Speed up the loading time of your site's pages by minimizing or eliminating flash, graphics and unused scripts.
* Only publish content that adds value for your visitors.
* When linking to another site, have it open in a new window. When linking to another page on your site, open it in the same window.
* Proofread and "spell check" your content. Grammatical and spelling errors lower the quality of content and reduce the perception of its authority.
* Be sure your website design includes clear and simple navigation.

 

The Don'ts:
* Do not write for the search engines. Cramming your content full of keywords at the expense of readability will lower your visitors' opinion as well as the value of your site.
* Don't go overboard with Flash. The "wow" factor here is almost non-existent now, and many people now find that Flash is just an annoying delay.
* Do not plagiarize or copy content from other sites. The search engines can detect duplicate content and will penalize your site for it.
* Don't quit. Keep tweaking, testing, and improving your site.


Website design is equal parts art and science and it's very rare to just set up a "plug and play" website. Follow these tips and you'll be on your way to building a site that attracts both traffic and conversions.

 

Many business owners set up their ecommerce websites by following best practice tips and expert advice but never really test their site to...

If you are planning on the design of an e-commerce site that will eventually require the confidence of and funds from outside investors, one of the biggest challenges will be the separation of your business from other e-commerce sites that are competing for the same investment capital. 
 
Here are 3 building blocks of an e-commerce site that will attract investors:
 
* Dominate a small niche first – The “me too” type of investment proposal that centers on taking a small percentage of a big market has become so common that it now occupies the same status as webspam with investors. Instead, set your focus on succeeding in the smaller niche areas that offer opportunities in your market and then build on those successes to go after sequentially larger pieces of the big pie.
* Set the standard for user experience – Your customers will not be able to touch and see your products, meaning that you’ll need to bridge that gap with clear images and detailed descriptions that bring your products to life. To maintain the momentum of the purchasing process, design your site with clear navigation and fast loading of each page.
* Build relationships with your customers – Don’t make the mistake of patting yourself on the back after a sale and then moving on to the next transaction. Building a loyal customer base by continuing the conversation after the sale can generate repeat business, positive reviews, and recommendations, while also seeding your brand building efforts.
 
Investors will consider a wide variety of factors before committing capital to an e-commerce site, with specific points carrying more weight than others. With a series of successes in small niches, a great user experience on the site, and a growing legion of loyal customers, you will have covered 3 of big points that can play an important role in attracting funding.  

Featured News

  • User Experience and SEO

    SEO

     

    Prior to Google’s implementation of the Hummingbird algorithm in the second half of 2013, search engine optimization and delivering a positive user experience with published content were distinctly different practices. Despite Google’s mission to surface high value content, its algorithms were easily manipulated with SEO tricks that didn’t necessarily deliver the information that the search engine users were looking for. At the same time, content that delivered relevant information often earned lower rankings than poorly written articles that prioritized packing in keywords over adding value.

     

    Hand it to Google, the search engine has stayed true to its commitment to deliver improved user experiences and is now far less vulnerable to manipulative practices. Its ranking algorithm now factors a variety of signals that result from positive user experiences, including:        

            

            Links from authority sites – Content that contains valuable source material, topic-relevant information or delivers a positive user experience in general can earn links from authority sites to provide additional information or to be cited as a reference. These links carry an increasing amount of weight in the ranking algorithms due to the quasi-vetting process from originating authority sites. This is a completely different ranking methodology than the one which rewarded web pages that had thousands of spammy backlinks purchased for a few pennies each.       

            Social actions – When content is posted to social media platforms such as Twitter and Facebook, user can elect to share that material with their friends and/or followers. Sharing or liking posted content is referred to as a social action, which is an indication that the content delivers a positive user experience, whether it’s entertaining, informative or a combination of the two. Steady and/or increasing social actions with specific web pages can then boost rankings due to the implied legitimacy of independent referrals.    

             Active and positive comment threads – Quality content draws engagement in the form of active commentary threads. Content that is generating shares and likes will also elicit commentary, with the actions reinforcing each other when being weighed by search algorithms. While these reinforcing actions are great for SEO campaigns, they are equally capable of driving higher rankings for negative content, such as news stories.    

     

    In today’s SEO campaigns, manipulating the algorithms has become increasingly difficult. This is due in part to the growing sophistication in algorithm methodology that can detect spammy links and content. It is also due to the evolution in the way people communicate and share information on the web. The paradigm change now forces SEO and content distribution campaigns to focus on the same primary goal; delivering a positive user experience. 

  • One SEO Change to Implement Now

    social-media-marketing

    As the sophistication of search algorithms continues to increase, search engines are improving their understanding of what their users are looking for with their inquiries. Prior to replacing its search methodology with the Hummingbird algorithm in 2013, search results typically showed results that had a high percentage of the same keywords included in users’ inquiries. While the pages that were returned based on keyword matches generally reflected some relevance to the search, there were also results that had nothing to do with the nature of the inquiry.

     

    Two of the primary reasons for these unrelated results were black hat techniques that were used to trick the early algorithms into granting high ratings, as well as words that were spelled the same but had different meanings, known as homonyms. An example of a homonym is the word “lead”, which can either be a noun as in the metal or a verb as in “to guide”. An inquiry such as “lead dog” could list sculptures of dogs made of the metal as well as dog teams in the Iditarod race. Refining the search to “what is a lead dog Iditarod” could still return mixed results. With the implementation of the Hummingbird algorithm, searches provided results based on the context of the inquiry, rather than trying to find pages with identical keywords.

     

    The change to contextual search, in addition to providing a higher percentage of relevant results for all users, was also influenced by the more conversational nature of inquiries from mobile device users. When voice commands are used, it’s more natural to ask a question than limiting inquiries to a few key words. As the search phrases became longer, keyword-based algorithms struggled to return listings that answered the questions that were being posed, which required follow-on searches and lead to a less than optimal user experience.

     

    For businesses that have not changed the foundation of their SEO initiatives to the new search methodology, previously high rankings are likely to start falling, if they haven’t already. The key to success in context-based search is to modify content so that it answers the questions posed verbally by mobile users. As a simple example, a searcher may pose the question “Where is a pizza place in Anytown?” Content that answers that question, which would earn a higher search listing, would include something like “Jack’s Pizza is located at 123 Main Street in Anytown.”

     

    As Google and the rest of the search engines try to deliver the best user experience possible, the focus is on eliminating listings that don’t deliver the answers sought by searchers. To that end, the listings that are presented will increasingly address the full context of inquiries with the delivery of specific answers. In this environment the SEO campaigns that are modified to answer questions, rather than match keywords to searches, will deliver website and storefront visits which will drive revenues.  

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