According to a variety of studies, the typical business will derive about 80% of its revenues from 20% of its existing customers.
The level of success in the implementation and acceptance of a customer relationship management (CRM) system is often determined well before the new software is integrated into a business’ operations. The following tips can help you define the best CRM system for your business and then ensure that its potential is optimized by your personnel.
* Eliminate the CRM systems that aren’t compatible will your applications and infrastructure – Your CRM system will have to seamlessly interface with a variety of different systems across your business’ infrastructure. Eliminating the systems that aren’t a good fit can narrow the field to those which will offer easy integration and high performance.
* Prioritize basic systems that meet your needs versus those with all the bells and whistles – Buying a system that is loaded with features may seem attractive, but the only applications that really matter are those which will be used in your business.
* Make sure that your new system can scale up for the growth of your business and be customized for future applications – While you don’t want a system that has widgets you’ll never use, you’ll also want to avoid a CRM system that needs to be replaced because your business has outgrown it. Look for a system that offers plenty of flexibility so that it can be modified as your business evolves.
* Offer easy access to tech support for your personnel – By highlighting the advantages and making user adoption easy, your employees will integrate your new CRM system into their daily routine faster and more efficiently.
Business owners are often frustrated after purchasing new software due to lack of compatibility and low user engagement. By taking these steps before making your purchase, you’ll be able to avoid these issues and realize the full potential of your CRM system.