Let's run down the things you should do and the things you shouldn't do with your website design.
* Check that your website is compatible with the major browsers. These include IE, Firefox, Opera, Safari and Chrome.
* Simplify your website design as much as possible. Taking a "kitchen sink" approach makes for a cluttered appearance and confusing navigation.
* Speed up the loading time of your site's pages by minimizing or eliminating flash, graphics and unused scripts.
* Only publish content that adds value for your visitors.
* When linking to another site, have it open in a new window. When linking to another page on your site, open it in the same window.
* Proofread and "spell check" your content. Grammatical and spelling errors lower the quality of content and reduce the perception of its authority.
* Be sure your website design includes clear and simple navigation.
* Do not write for the search engines. Cramming your content full of keywords at the expense of readability will lower your visitors' opinion as well as the value of your site.
* Don't go overboard with Flash. The "wow" factor here is almost non-existent now, and many people now find that Flash is just an annoying delay.
* Do not plagiarize or copy content from other sites. The search engines can detect duplicate content and will penalize your site for it.
* Don't quit. Keep tweaking, testing, and improving your site.
Website design is equal parts art and science and it's very rare to just set up a "plug and play" website. Follow these tips and you'll be on your way to building a site that attracts both traffic and conversions.
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