Avoiding the common mistakes made by many who build their own websites can save you a ton of time and money. By following a couple website design basics you can get started quickly, efficiently, and start generating traffic and conversions as quickly as possible.
Here are a few website design basics to keep in mind while you get started:
* Be smart about your company name – Try to go with a company name that is somewhat unique. For instance, naming your company after your favorite song will put you in direct competition with that song on the search engines. An example would be naming a company "Uptown Girl". While it may be a great name for a women's clothing company, that search engine listing is going to be occupied by Billy Joel's song for pages on end.
* Focus on delivering quality information to your visitors – Your website traffic is an extremely valuable asset. Don't squander it by offering unprofessional content or text that is crammed with keywords because it has been written solely for the search engines. Your keywords have to be incorporated in your content but make sure that the content reads as if it has been written by a professional.
* Make it very clear for your visitors that they have landed on a page that is relevant to their search term – If the search term your visitors have used to find you is " Vintage oval mirrors" make sure that the words " Vintage oval mirrors" are the first thing they see when they land on your page. Images of oval mirrors are a good thing too.
While this is short list, these three website design basics can go a long way to launching your site toward the fastest and most efficient start possible.