Search engine optimization is the practice of developing search engine rankings for a website. In order to develop good...
The danger of making search engine optimization mistakes, especially after the rollout of Google's Panda and Penguin algorithm updates, has implications beyond failing to drive visitors to your site. Fall in with the wrong scheme now and you might see your site being delisted for manipulative or abusive practices.
Here is a list of mistakes to avoid while building your next SEO campaign:
* Blasting out duplicate content to hundreds of sites - This won't get you penalized as much as it will be a waste of time. The increased sophistication of the search engines now detects duplicate content and counts only the original publication.
* Spending money on services that promise a bazillion links in a week - These guys can get you in trouble and links from non-relevant origins don't factor in the search algorithms anyway. On top of that, trying to get sites where the links originate to take them down can be a long and arduous task.
* Settling for mediocre content - Increased sophistication at the search engines also means they're getting better at discerning low quality content versus high value information. Google has already given indications that their next initiative will focus on surfacing high value content at the expense of mediocre offerings.
Avoiding these mistakes while sticking to the fundamentals of SEO can keep your site out of trouble with the search engines. Better still, building and executing a campaign that plays it straight will yield results, possibly at the expense of those who try to bend the rules for their own benefit.