Digital press releases, which are used extensively by large companies, are often overlooked by small businesses as a viable additional to their online marketing strategies, despite the fact that the format can deliver a number of cost-effective benefits. These benefits include increased visibility with the local customer base, the generation of SEO signals, and having the potential of being picked up for wider distribution through news agencies.
Here are 4 steps you can take now to boost your local SEO efforts by issuing digital press releases.
* Incorporate your local SEO keywords in your press release – These keywords should include the geographic region for which you’re optimizing (city name, county, etc.) along with your company name, products and/or services.
* Be newsworthy – The main requirement of a newsworthy press release is that it has to be of interest to your audience. For releases targeting a local audience, topics can include the opening of a new location, events, or new product information.
* Include a quote or two from the owners or from management – While the balance of a press release will be written in third person context, quotes can add elements of personality and passion while also familiarizing locals with company personnel.
* Promote press releases through social media – You should be promoting your published content already, so be sure to include your press releases as well. Links to your press releases and your website will generate social signals that play a growing role in the algorithms that search engines use to rank web pages.
Your business does not need to be a member of the Fortune 500 to benefit from issuing digital press releases. By generating press releases that are keyword relevant and interesting, your business will benefit by attracting the attention of both your local market and the search engines.