Within the last 18 months Google has released two algorithm updates that left most websites alone but rocked the world of others. Each update targeted different forms of spammy practices that were being used by a relatively small percentage of websites to manipulate rankings on the search engine results pages (SERPs). While the algorithm updates were dissected endlessly across the web, there are three main takeaways from the combination of Panda and Penguin.
1) Create content for the people who will read it, not for the bots that will crawl it. Sticking the same keyword in every sentence on a page may have counted with search engine bots in the past but their sophistication has increased to the point where stuffing keywords will work against you. You'll also lose visitors who see your content as nothing more than a repetitive exhibition of the search term they used to find your site.
2) Develop unique content and be selective where you post it. Duplicate content posted all over the web doesn't count with the search engine bots. Unique and informative content on sites that have relevance to yours is what counts with search engines now.
3) Getting links from authority sites that are within your industry is far more important now than having thousands of links from all over the web. Inbound links from sites that do not have relevance to your site no longer count and could get you penalized if you have enough of them.
If you're doing the basics of SEO correctly, updates like Panda and Penguin won't hurt your search engine rankings. In fact, they may help if they're knocking competitors out of the game that have manipulated their way to the top listings on the search engines.
Call Gervais Group at (800) 381-9358 for an initial assessment to maximize the potential of your business with coporate internet marketing/SEO marketing services.