The Penguin Update hit many high-ranking sites after determining that high percentages of their inbound links were coming from link farms and sites that had no relevance to them. Some websites that were hit by the update saw their listings plummet from the first page of the search engine results pages (SERPs) to depths of 50 to 60 pages. Websites found to be excessively abusive were delisted by Google, never to be seen on a SERP again.
Websites that were punished by the Penguin update now have a decision; quit or rebuild. For those who decide to rebuild their links, the process will take time but it can be done by taking the following actions:
- The link building process must follow a natural growth curve. A site with 8 inbound links on Monday that 900 links on Thursday will be right back in hot water with the search engines.
- Links should be directed to a variety of internal pages on the sites, not exclusively to the home page.
- Links should originate from a variety of sources such as social media sites, blogs, press releases, etc.
- The natural growth of a link profile will include "no-follow" and "do follow" links. The search algorithms will be expecting both so make sure that you build no-follow links as well as do-follows.
- The growth rate of a site's back-links should be closely correlated to its growth in traffic numbers. Additionally, the number of visitors to the site should outnumber its back-links by a wide margin.
The Penguin update has served two notices; that an unnatural link profile will be found out and penalized and that keeping your SEO practices above board with a natural growth curve will be rewarded. With that in mind, take a methodical link-building pace when rebuilding and let the other guys take the hit from the next "Penguin".
Call Gervais Group at (800) 381-9358 for an initial assessment to maximize the potential of your business with coporate internet marketing/SEO marketing services.