With their two recent algorithm updates, Google has taken steps to counter abusive practices designed to manipulate rankings on the search engine results pages (SERPs). The targeted practices violate Google's "Webmaster Guidelines" and sites found to be using them either saw their rankings fall precipitously or disappear after being removed from Google's index.
Surprisingly, some of the practices that Google detected and punished are still being used by webmasters/websites at the risk of severe consequences. For some, use of these blacklisted activities on a website can be purely unintentional or unknown to them. Either way, the penalties can be severe.
Here are some activities that should be stopped immediately:
- Being on the receiving end of links that originated from sites that have no relevance to yours - These types of links were clearly in Google's crosshairs as they went after link farms and the sites that received links from them. The biggest problem here is that you have to contact the site of origin to get them removed. As you might imagine, removing these links is not a high priority for the sites of origin.
- Stuffing keywords into your content - Google appears to be de-emphasizing keyword density as they look to start targeting "over-optimized" websites.
- Getting tricky with cloaking and other black hat activities - These practices will be dealt with harshly by the search engines, so if they're a part of your online presence, get rid of them immediately.
There is now so little upside to engaging in these practices it makes no sense to use them. This is especially true considering the risk of receiving a "death sentence" (delisting) for using practices that not longer help with search engine rankings.
Call Gervais Group at (800) 381-9358 for an initial assessment to maximize the potential of your business with coporate internet marketing/SEO marketing services.