FurnishAmerica Offers Options on Setting Up the Perfect Home Office with Ashley Office Furniture

FurnishAmerica, one of the largest dealers of Ashley furniture online, is pleased to offer several helpful options to set up the perfect home office with Ashley Office Furniture. These options include information on optimal configurations for home offices, the right pieces to buy for specific circumstances, and efficient use of what can often be limited office space.


The nature of the work place is changing rapidly in the United States and around the world as more people in the workforce get some or all of their work done in home offices. These home offices can range in scope from a computer on the kitchen table to home office configurations that can rival the traditional office workspace. While it is true that these home office environments may not possess the same types of distractions and interferences as a traditional office, working at home can present a different yet equally substantial set of challenges.


One of the biggest challenges for people working at home without a room specifically dedicated as a home office space is getting set up in an area that is both functional and as far away from distractions as possible. In these situations the optimal area may be small, requiring high functionality for every piece of furniture to be used as part of the office. For these circumstances, Ashley office furniture offers two-piece office sets that include a swivel chair and a desk with plenty of surface for a computer/tablet, keyboard, telephone, etc.


For either larger open areas or small offices, options from Ashley office furniture include three-piece sets that add a small filing cabinet to the chair and desk configuration. Larger areas also present options for bigger desks with more drawers, leg room, and desktop surface area.


For larger home offices, Ashley home office furniture offers four, five, and six-piece sets that incorporate bookcases, credenzas, and hutches to the basic home office setup. In addition to these collections, accent pieces can be added for customization of an Ashley home office configuration to address any specific requirements. As with all Ashley furniture, designs and materials can be coordinated to present a fully integrated appearance to meet the highest standards of interior design.


"Home offices are being set up in an increasing number of homes around the country", said Jay Storey, President of FurnishAmerica. He added, "Our home office furniture selections give our customers the freedom set up home offices that range in style from simple to lavish".


With thousands of collections and individual accent pieces, FurnishAmerica ranks as one of the largest sellers of furniture online. The company offers furniture for the living room, dining room, bedroom, home office, and home entertainment centers at prices discounted by 30% or more.


FurnishAmerica offers Signature Furniture by Ashley, Ashley Furniture, and Millennium collections at the FurnishAmerica site for every room of the house. For more information, visit: http://furnishamerica.com/

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  • User Experience and SEO

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    Prior to Google’s implementation of the Hummingbird algorithm in the second half of 2013, search engine optimization and delivering a positive user experience with published content were distinctly different practices. Despite Google’s mission to surface high value content, its algorithms were easily manipulated with SEO tricks that didn’t necessarily deliver the information that the search engine users were looking for. At the same time, content that delivered relevant information often earned lower rankings than poorly written articles that prioritized packing in keywords over adding value.

     

    Hand it to Google, the search engine has stayed true to its commitment to deliver improved user experiences and is now far less vulnerable to manipulative practices. Its ranking algorithm now factors a variety of signals that result from positive user experiences, including:        

            

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            Social actions – When content is posted to social media platforms such as Twitter and Facebook, user can elect to share that material with their friends and/or followers. Sharing or liking posted content is referred to as a social action, which is an indication that the content delivers a positive user experience, whether it’s entertaining, informative or a combination of the two. Steady and/or increasing social actions with specific web pages can then boost rankings due to the implied legitimacy of independent referrals.    

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    In today’s SEO campaigns, manipulating the algorithms has become increasingly difficult. This is due in part to the growing sophistication in algorithm methodology that can detect spammy links and content. It is also due to the evolution in the way people communicate and share information on the web. The paradigm change now forces SEO and content distribution campaigns to focus on the same primary goal; delivering a positive user experience. 

  • One SEO Change to Implement Now

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    As the sophistication of search algorithms continues to increase, search engines are improving their understanding of what their users are looking for with their inquiries. Prior to replacing its search methodology with the Hummingbird algorithm in 2013, search results typically showed results that had a high percentage of the same keywords included in users’ inquiries. While the pages that were returned based on keyword matches generally reflected some relevance to the search, there were also results that had nothing to do with the nature of the inquiry.

     

    Two of the primary reasons for these unrelated results were black hat techniques that were used to trick the early algorithms into granting high ratings, as well as words that were spelled the same but had different meanings, known as homonyms. An example of a homonym is the word “lead”, which can either be a noun as in the metal or a verb as in “to guide”. An inquiry such as “lead dog” could list sculptures of dogs made of the metal as well as dog teams in the Iditarod race. Refining the search to “what is a lead dog Iditarod” could still return mixed results. With the implementation of the Hummingbird algorithm, searches provided results based on the context of the inquiry, rather than trying to find pages with identical keywords.

     

    The change to contextual search, in addition to providing a higher percentage of relevant results for all users, was also influenced by the more conversational nature of inquiries from mobile device users. When voice commands are used, it’s more natural to ask a question than limiting inquiries to a few key words. As the search phrases became longer, keyword-based algorithms struggled to return listings that answered the questions that were being posed, which required follow-on searches and lead to a less than optimal user experience.

     

    For businesses that have not changed the foundation of their SEO initiatives to the new search methodology, previously high rankings are likely to start falling, if they haven’t already. The key to success in context-based search is to modify content so that it answers the questions posed verbally by mobile users. As a simple example, a searcher may pose the question “Where is a pizza place in Anytown?” Content that answers that question, which would earn a higher search listing, would include something like “Jack’s Pizza is located at 123 Main Street in Anytown.”

     

    As Google and the rest of the search engines try to deliver the best user experience possible, the focus is on eliminating listings that don’t deliver the answers sought by searchers. To that end, the listings that are presented will increasingly address the full context of inquiries with the delivery of specific answers. In this environment the SEO campaigns that are modified to answer questions, rather than match keywords to searches, will deliver website and storefront visits which will drive revenues.  

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