Being seen by your customers when they search online for your business, either by category or by name, can make the difference between having them buy from your business and heading off to do business with a competitor that has higher local visibility. Here are 3 steps you can take now to make sure that your business gets seen when local customers search for your products/services.
* Incorporate your location into your search engine optimization (SEO) efforts – Most local inquiries will include the name of a city, county, region, etc. with the product or service that is being searched. For example, people looking for pizza places that are nearest to them in Daytona Beach will use a search term such as “pizza Daytona Beach”. By tailoring your SEO efforts to the most commonly used search terms for your product/service in your local area, your business’ visibility will improve dramatically.
* Claim your listings in local directories – Google’s “Places for Business” and Yahoo’s local directory are two of the major local directories that people use to find local businesses, but there are many others as well. Don’t assume that your business will automatically appear in these listings, even for searches that specify you by name. Claiming your local directory listings and populating them with basic information can usually be accomplished in a couple of minutes, so take the first steps as soon as possible.
* Get social – More people are using social media platforms to find and get recommendations on local businesses. Developing a presence on selected social media sites will raise your business’ visibility and will also contribute to your overall SEO efforts.
More of your customers are using local search every day. Help them find your business by taking these three steps today.