Local search engine optimization (SEO) is the perfect solution to help consumers find your business, especially if the majority of them come from the surrounding area. Businesses that can benefit from local SEO campaigns include retail stores, restaurants, hotels, doctors, real estate agents, and any other business with a physical location that is intended to attract customers.
According to Google, over 90% of consumers use local search when looking to make a purchase and the majority of those searches results in either a purchase or a visit to the business' physical location. These statistics alone make it an absolute necessity that your business is visible when potential customers search for the products and/or services that your business offers.
Initiating a local SEO campaign can deliver numerous advantages for your business, including:
- A faster rise to the top of search engine rankings - A local SEO campaign encounters far less competition than general SEO initiatives, resulting in faster visibility for searches on keywords that relate to your business.
- Customers prefer dealing with local companies when they can find them - Your business will take a natural preference over your more distant competitors as most customers favor proximity to the businesses from which they make purchases.
- Mobile search - A high percentage of mobile searches are initiated for local businesses. As the mobile market expands, you’ll be able to take a growing share of these searches.
- Social media - Using social media is a great way to reach out to your local market while simultaneously improving your local search rankings.
Local SEO has essentially become the replacement for the Yellow Pages as consumers have abandoned the books for internet searches. To be found by your customers, you'll need to develop your online visibility, for which local SEO is the ideal solution.