When was the last time you thought about making changes to your business page or assessing how your company interacts with its community on Facebook? If your business has been doing things the same way for a while on your social media pages and isn’t getting the expected results, it may be time to make some changes. Here are 5 ways to upgrade your Facebook page experience for your visitors.
Start with an objective assessment of a visitor’s experience on your page – Businesses often set up social media pages (and websites) from an internal point of view without considering the experience of first time and repeat visitors. Taking a look at your Facebook page from the viewpoint of your target market may provide insights on whether your business is delivering the experience visitors are seeking or conveying company messaging that misses the mark in the context of a social media environment.
Don’t be static – Businesses often set up their page on Facebook and then leave the same content in place for months or years. The problem that occurs in this situation is that when visitors start seeing the same thing on every visit, their motivation to come back starts to ebb. Instead, by staying current with content, such as an ongoing series of best practice tips for products, industry news and/or promotions, your Facebook page can give your audience plenty of reasons to keep returning.
Go social versus commercial – Always remember that the key word in social media is “social”. The most successful companies on Facebook have a communal voice that seeks to engage their audience with 2-way communication as opposed to blasting out advertisements.
Vary your forms of content – Support your written content with podcasts, images and video to change up the interface between your business and page visitors. Alternating mediums for your content will give your page a dynamic feel that can lead to longer stays by visitors. You can also increase engagement by posting contests and surveys.
Keep your posts to a “Twitter-like” 140 characters – Even your most loyal visitors may be perusing your information in a brisk succession, so keep your posts short enough to convey the basics of the pertinent information within a few seconds. To add value to your short posts, provide a link to longer form content to enable access for those seeking additional information.
Your business’s Facebook page may be the preferred channel for members of your target market to interface with your company. By providing a positive on-page experience with dynamic, fresh and timely information, your business can grow its number of social media followers, increase social actions and ultimately drive more sales.