How to Reduce the Bounce Rate of Your Ecommerce Site by Walking in Your Customers’ Shoes

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How to Reduce the Bounce Rate of Your Ecommerce Site by Walking in Your Customers’ Shoes How to Reduce the Bounce Rate of Your Ecommerce Site by Walking in Your Customers’ Shoes

 

Many business owners set up their ecommerce websites by following best practice tips and expert advice but never really test their site to...

determine whether they would buy a product from the site themselves. While it would seem logical that business owners would surely buy products offered by their own companies, this test focuses on the process of buying rather than the quality of the actual end product. Once completed, it can point out a variety of issues that might have otherwise hindered sales for an undetermined period of time.

 

To test your e-commerce site by walking in your customers’ shoes, take the following steps:

 

* Search for your site on a search engine and follow the link to your landing page – Taking as objective view as is possible, does the landing page meet your expectations? If it doesn’t, it won’t meet your customers’ expectations either, and they’ll be gone.
* Assess the page to see whether search-related information is easy to find – Many first time visitors will decide whether to stay or go within seconds of arriving. If you have to work to find relevant information, your customers will have to as well, which increases the odds of a fast bounce off the site.
* Appraise the landing page for “noise” – If you land on your page and feel your eyes being pulled from one distraction to another, you have built noisy page that will discourage visitors from staying around to purchase. The best landing pages have a minimum of distractions and a clear topical focus.

 

One of the best ways to improve your e-commerce site’s conversion ratio is to reduce the bounce rate. By walking in your customers’ shoes and measuring their user experience, you can eliminate the issues that motivate them to leave and improve the conversion ratio on your site.