extremely effective for businesses that are trying to raise their visibility in local markets. For small businesses, the most effective press releases are often the ones that are more narrow in scope while also being of great interest to the customers in the local area. These types of press releases include:
* New store openings – During the chaotic days that surround the opening of a new location the generation of press releases can often be forgotten, but it’s often worth the time to publish an announcement. These types of press releases are often picked up by local news distributors, resulting in additional distribution or follow-up articles written by reporters that need new material. These actions can add more visibility and generate valuable inbound links to the business’ website.
* Charitable events – Distributing digital press releases that relate to charitable events in which your business participates is a great way to convey your charitable interests while also energizing your community.
* The arrival or release of highly anticipated products – Loyal consumers looking for anticipated products will often make extensive searches, especially when supplies are expected to be limited. Press releases containing these types of announcements can put your business on the radar of both local and national consumers.
* Giveaways – One of the best ways to attract attention is to give things away for free. Giving away the right gift and issuing a press release about it can have new customers lining up at your door.
Small businesses needn’t wait for a national news event to issue effective press releases. By narrowing the focus to local interests and events, the distribution of digital press releases can deliver both increased visibility and new customers.